Funky Business - Straight to your heart

In contrast, experiential marketing presents an engaging entertaining and interactive experience that people choose to attend to and participate in, after identifying the relevance of a brand or product to their needs.
Strategically designed marketing experiences have as direct results: increased sales, increased awareness, improved brand perceptions and increased brand loyalty beyond what could ever be achieved by traditional advertising- at any cost.
Experiential marketing efforts have become therefore major marketing tools for cutting-edge companies and brands.

It is a challenging field - because it requires a broad knowledge base across so many disciplines and a deep knowledge across more than 1 discipline - which also makes it impossible not to love it.
The second love of the agency's founder, Diana Graepel, has been the book called "Funky Business" written by Kjell Nordstrom and Jonas Ridderstrale, which has been launched in Romania in 2007- but was the inspiration and the trigger for Diana to start the business back in 2000, when she first read it.
As a result, Funky Business has been pionneering experiential marketing on the Romanian market since 2001.
Considering that this field has only taken off during the past 10 years -and this applies to sophisticated markets with considerably longer advertising tradition than our own- the agency's accomplishments may well be considered providential. With no reference to luck but partial reference to its values and culture that have compelled it to address and exceed limits- its own and the market ones for every single brand experience.