Experience Design in Marketing & TV / Film: Funky Business

Creativity requires the courage to let go of certainties.

ERICH FROMM

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01 US

Introduction

Imagine all possible manifestations of the 7 arts combined with an incredible number of disciplines revolving around the design of an experience. If what you have in mind is a colorful, tri-dimensional, 360° image, then we’re looking at the same picture. It’s the one we draw with every engaging project we create for our clients resulting in customer awareness, industry recognition and measurable results.

Who are we

We are a leading experience design company founded in 2001, headquartered in Bucharest, Romania, and activating in both the marketing and TV&film arenas.

Our team has been involved in designing and producing numerous experiences for a wide range of brands and audiences.

Making emotional, intellectual and physical connections with key audiences and targets is what we truly enjoy doing. We believe it is the depth of our approach as well as our sincere and strong commitment for innovation and excellence that gives us real influence and turns our experiences into compelling memories for our clients’ audiences. Quite often, challenging conventions has helped us exceed expectations.

Marketing Division

For more than 8 years of pioneering in experiential marketing, we’ve inspired innovation and designed brand experiences that have set the standard on the Romanian marketplace.

Based on our projects outstanding results (ROI indicators), our division positioning has shifted from an exclusive focus on live experiences to a more complex approach of integrated marketing campaigns tailored on our clients’ specific business needs.

TV & Film Division

When bringing to life creative visions for television, film and video, we aim to be at the leading edge of technology in our field. We are truly passionate about our work in this field, proud of the shows we produce and continuously striving to go above and beyond for every single project that leaves our gateways.

Our mission here is to contribute significantly to original, breakthrough, highly qualitative TV & film concepts offering the ultimate experience to our clients audiences.

Values

INNOVATION
BOLD THINKING
CREATIVITY
EXCELLENCE
EFFICIENCY
PASSION & FUN

Testimonials

See what our clients say about us here.

02 BLOG

15/03/2013 Nice "chills" from Carlsberg

Posted by Pink Panther at 22:29

Mar 152013

Did you ever question the level of loyalty and reliability of your best friends?

In a truly urgent and dangerous situation, are you sure they’ll … Read More

22/12/2012 science and fun

Posted by Pink Panther at 17:49

Dec 222012

Science becomes fun with Bobby McFerrin, whom you might remember from the hit song “Don’t Worry, Be Happy”, demonstrating the power of the pentatonic scale…Cool … Read More

08/08/2012 How rational are we?

Posted by funkyb at 09:26

Aug 082012

We think Dan Ariely, behavioral economist, author of ‘Predictably Irrational’, is really funny. Here about how deeply ‘conscious & rational’ we are. Aside the joke … Read More

22/07/2012 Justice cool video

Posted by Pink Panther at 14:05

Jul 222012

this videoclip of Justice -a French electronic music duo made of Gaspard Augé and Xavier de Rosnay- for their new song “New Lands” is a … Read More

19/04/2012 beauty, courage & expertise

Posted by Pink Panther at 19:26

Apr 192012

that’s our field at its best… Brain Farm showreel 2012

“We were founded on the passion to test the limits of high definition motion picture … Read More

19/04/2012 Courageous production

Posted by Pink Panther at 18:49

Apr 192012

For the HTC’s One X mobile phone commercial.

0.8 seconds- quite a short time to take the ‘perfect picture’… but that’s what the 20 year … Read More

05/04/2012

Posted by Pink Panther at 17:21

Apr 052012

It takes a lot of takes to realize a good promo like this one and obviously an inspiring product.
The FitftyThree creators made it ‘for … Read More

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03 FAVORITES

OUR PRESENTATION
FOR THE EUROPEAN CUSTOMER EXPERIENCE WORLD
LONDON 2010

Each year, UK is home to the EUROPEAN CUSTOMER EXPERIENCE WORLD, an international conference reuniting Europe’s customer service specialists. We were invited to join the panel speakers among representatives of companies such as Royal Bank of Scotland, Microsoft UK, British Gas, Volkswagen Group, Harley-Davidson Europe Ltd, Mercedes-Benz UK Ltd or Sony Europe.

Inspired from the well known chaos theory of quantum physics and revolving around the idea that all things in life are connected and interdependent, our presentation delved into the fabric of our reality attempting to explain how the micro influences the macro. In other words, we reinterpreted ‘the butterfly effect’ theory in the light of our field of expertise and put it forward as a metaphor for the customer experience complex system of contacts and exchanges. According to the attendees’ feedback, our presentation was most appreciated for its value, advocacy and experience – scoring 78% in value, 84% in advocacy and 52% in experience.

Highlights of our presentation available for download here

MONEY CHANNEL INTERVIEW
WITH DIANA

We are often asked what an experience design company means exactly so here is one of our interviews explaining in detail what we do (for those understanding Romanian ). [watch interview from minute 03:05]

WE LIKE TO INSPIRE
THE YOUTH

Small contributions can sometimes make a lot of difference. See details here.

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© 2010 Funky Business

26 Sf. Elefterie Street, Bucharest, District 5, phone: +40 748 011 578, +40 754 081 852, fax: +40 21 410 82 63, e-mail: funkybusiness@fb.ro
SC Funky Business SRL is registered as Personal Data Operator no. 17893, J40/5831/2002, CUI 14746516