Experience Design in Marketing & TV / Film: Funky Business

A man to carry on a successful business must have imagination. He must see things in a vision, a dream of the whole thing.

TOM HOPKINS

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01 US

Introduction

Imagine all possible manifestations of the 7 arts combined with an incredible number of disciplines revolving around the design of an experience. If what you have in mind is a colorful, tri-dimensional, 360° image, then we’re looking at the same picture. It’s the one we draw with every engaging project we create for our clients resulting in customer awareness, industry recognition and measurable results.

Who are we

We are a leading experience design company founded in 2001, headquartered in Bucharest, Romania, and activating in both the marketing and TV&film arenas.

Our team has been involved in designing and producing numerous experiences for a wide range of brands and audiences.

Making emotional, intellectual and physical connections with key audiences and targets is what we truly enjoy doing. We believe it is the depth of our approach as well as our sincere and strong commitment for innovation and excellence that gives us real influence and turns our experiences into compelling memories for our clients’ audiences. Quite often, challenging conventions has helped us exceed expectations.

Marketing Division

For more than 8 years of pioneering in experiential marketing, we’ve inspired innovation and designed brand experiences that have set the standard on the Romanian marketplace.

Based on our projects outstanding results (ROI indicators), our division positioning has shifted from an exclusive focus on live experiences to a more complex approach of integrated marketing campaigns tailored on our clients’ specific business needs.

TV & Film Division

When bringing to life creative visions for television, film and video, we aim to be at the leading edge of technology in our field. We are truly passionate about our work in this field, proud of the shows we produce and continuously striving to go above and beyond for every single project that leaves our gateways.

Our mission here is to contribute significantly to original, breakthrough, highly qualitative TV & film concepts offering the ultimate experience to our clients audiences.

Values

INNOVATION
BOLD THINKING
CREATIVITY
EXCELLENCE
EFFICIENCY
PASSION & FUN

Testimonials

See what our clients say about us here.

02 BLOG

29/12/2011 Bringing Back Ancient Art with Google India

Posted by livia at 13:59

Dec 292011

This is the real story of G. Rajendran, an artist from Southern India who used the web to bring the dying art of “Tanjore” paintings… Read More

22/12/2011 How Santa Gets Through a Busy Night

Posted by livia at 12:22

Dec 222011

We don’t know how he’s done it by now, but we have an idea about how he’ll keep to the schedule this year Read More

18/12/2011 A Wonderful World Captured on Video

Posted by livia at 00:26

Dec 182011

Advertising agency RKCR/Y&R had the challenge to produce a trail that explicitly showcased the phenomenal content the BBC brings and to implicitly pay… Read More

08/12/2011 Art Goes Well with Wine

Posted by livia at 01:02

Dec 082011

Art, as wine, is a matter of taste. To better emphasize the link between the two, the Argentinian brand Navarro Correas positiones itself… Read More

19/11/2011 London International Awards: 26 Years Celebrating the Power of Ideas

Posted by livia at 00:33

Nov 192011

“Winning a Grand LIA in this year’s Show is certainly something special. In this year’s judging, you had to be way above the mark for… Read More

15/11/2011 Nescafé: A Hypnotic Commercial

Posted by livia at 00:30

Nov 152011

It’s that great feeling you get when seeing a splendid ad: the intriguing opening scene, the growing anticipation and the shiver of being provoked to… Read More

08/11/2011 The Kinect Effect: Innovation

Posted by livia at 01:27

Nov 082011

Kinect, the movement detector for Xbox, was built to to revolutionize the way people play games and how they experience entertainment. But along the way,… Read More

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03 FAVORITES

OUR PRESENTATION
FOR THE EUROPEAN CUSTOMER EXPERIENCE WORLD
LONDON 2010

Each year, UK is home to the EUROPEAN CUSTOMER EXPERIENCE WORLD, an international conference reuniting Europe's customer service specialists. This year, we were invited to join the panel speakers among representatives of companies such as Royal Bank of Scotland, Microsoft UK, British Gas, Volkswagen Group, Harley-Davidson Europe Ltd, Mercedes-Benz UK Ltd or Sony Europe.

Inspired from the well known chaos theory of quantum physics and revolving around the idea that all things in life are connected and interdependent, our presentation delved into the fabric of our reality attempting to explain how the micro influences the macro. In other words, we reinterpreted ‘the butterfly effect’ theory in the light of our field of expertise and put it forward as a metaphor for the customer experience complex system of contacts and exchanges. Long story short, we evidenced our findings with global case studies showing that the consumer-ruling era has dawned and that brands who fail to deliver their promises on all aspects of consumer interaction are in for some very hard times.

According to the attendees’ feedback, our presentation was most appreciated for its value, advocacy and experience – scoring 78% in value, 84% in advocacy and 52% in experience.

Highlights of our presentation available for download here

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© 2010 Funky Business

26 Sf. Elefterie Street, Bucharest, District 5, phone: +40 21 210 24 36, mobile: 0754 081 852, fax: +40 21 210 24 45, e-mail: funkybusiness@fb.ro
SC Funky Business SRL is registered as Personal Data Operator no. 17893, J40/5831/2002, CUI 14746516