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P&G
Gillette M3Power
| Data: 1-17 septembrie 2006 |
| Brief: Organizarea de activitati spontane inedite legate de experienta barbieritului cu noul Gillette M3Power |
| Obiectiv: Cresterea notorietatii noului produs |
| Concept: Gestul banal al barbieritului a fost transformat in experiente interactive de catre Gillette "Power Patrol" |
| Rezultate: "Funky Business a realizat o executie de exceptie" |
| Camelia Sur, External Relations Manager P&G Romania |
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