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Baneasa Shopping City
BSC Styling Corner
| Location: Baneasa Shopping City |
| Date: March 2009 |
| Assignment: Design, production and supervision of an environment especially dedicated to women’s indulgence. |
| Objective: Generate traffic inside the shopping center during week-ends and promote the BSC tenants. |
| Results: Looking for a marketing agency able to understand our strategy and provide support with Baneasa Shopping City promotional activities, we organised a pitch in December 2008. The largest local BTL agencies (over 9 companies) were invited to participate in the pitch. 2 months later, after several presentations, we selected Funky Business based on their creativity, original ideas & past experience.
The execution of our March campaign exceeded the standards set in the pitch by FB proposals – we were impressed by their focus on holistic differentiators, attention to the finest details, outstanding client communication.
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| Sales and Marketing Director, Baneasa Shopping City |
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