Ministry of Foreign Affairs
Bucarest Francophone 2006
| Location: Bucharest |
| Date: 18-30th September 2006 |
| Assignment: Conceive and implement events that communicate la Francophonie to the mass audience, focusing on youth. |
| Objective: Implicate the young audience in modern, cosmopolite and dynamic experiences that can help modernize the image of Francophonie. |
| Concept: The campaign was built on 3 strategic pylons – creative approaches of informational dissemination , urban events series, complementary with the Bucarest Francophone schedule and unconventional promotion for Bucharest Francophone events. |
Results:
"Thank you for the excellent collaboration. We would have smoother work if all our partners would have been just as effective and easy going as your team" |
| Cristian Preda, State Secretary, Ministry of Foreign Affairs |
