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Porsche Romania
Porsche Cayenne launch
| Location: Fratelli Studios, Bucharest |
| Date: 28th February 2007 |
| Assignment: Organize the launch event of the new Porsche Cayenne for VIPs, Porsche clients and partners and journalists |
| Objective: The launch of the new Cayenne through an innovative and memorable event which highlights the car strenghts – dynamism, power, safety and design. |
| Concept: Through unconventional decor, film projections and acrobatics performances, the concept, „ The Momentum Instinct”, enhanced the adrenal bond between driver and car, established through driving experience |
| Results: RELIABILITY is the key word which defines the collaboration with Funky Business |
| Product Manager Porsche |
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