SPAR
The launch of the SPAR Deva supermarket
| Location: The SPAR Deva supermarket |
| Date: 26th October 2006 |
| Assignment: Organize the launch event of the new SPAR Deva supermarket for the local authorities representatives, local VIPs, press and mass audience. |
| Objective: Create and implement a memorable event to increase SPAR brand awareness and communicate its values locally. |
| Concept: Entitled, "+30% freshness", the event involved the audience in SPAR brand experience through healthy cooking demos performed by two chefs and tips for an active life given in the fitness mini centre. |
Results:
"In a short period of time, thanks to the professionalism, flexibility and dedication of Funky Business team, the SPAR launch was a great success, appreciated by everybody. Thank you!" |
| George Ceorneski, Marketing Director SPAR Romania |