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SPAR

The launch of the SPAR Deva supermarket
Location: The SPAR Deva supermarket
Date: 26th October 2006
Assignment: Organize the launch event of the new SPAR Deva supermarket for the local authorities representatives, local VIPs, press and mass audience.
Objective: Create and implement a memorable event to increase SPAR brand awareness and communicate its values locally.
Concept: Entitled, "+30% freshness", the event involved the audience in SPAR brand experience through healthy cooking demos performed by two chefs and tips for an active life given in the fitness mini centre.
Results:
"In a short period of time, thanks to the professionalism, flexibility and dedication of Funky Business team, the SPAR launch was a great success, appreciated by everybody. Thank you!"
George Ceorneski, Marketing Director SPAR Romania










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