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The Light
The Light Cinema - opening event
| Location: Liberty Mall, Bucharest |
| Date: 6th November, 2008 |
| Assignment: Creative concept and implementation for the opening of the first 100% digital cinema in Romania. |
| Objective: Generate awareness for the British brand amongst the targeted audience and position the cinema as the most attractive new venue in town. |
| Results: Thank you for your time, enthusiasm and dedication last night! Once again, thank you. |
| Operations Director, The Light Cinema |
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