| Location: Mogosoaia Palace |
| Date: February 20th, 2003 |
| Assignment: Assignment: Launch the new Toyota Land Cruiser on the Romanian market and consolidate the position already established for the car by the ATL campaign: above everyone. |
Results:
“Congratulations for the great Land Cruiser launch! It was a top class event with outstanding concept and excellent execution, which set a very high standard for the Toyota presence on the market. I am convinced it will remain an unforgettable experience." |
| Regional Marketing Manager, Toyota Balkans |
