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Vichy
Normaderm Launch
| Location: Casa M |
| Date: February 25-26th, 2004 |
| Assignment: Launch the Normaderm line for press and, separately, for beauty advisers and drugstore managers. |
| Results: "The event for the press was impressive through its concept, as well as its location– it was not an insipid and cold press conference – the décor was special, the atmosphere was warm, friendly, dynamic and the participants felt good.
These are impressions gathered from the participants! They really liked the concept and understood it very easily; this was demonstrated by the huge success Normaderm had in Romania. The second event dedicated to pharmacists was again a success...They liked all contests and got involved easily; the event contributed to the pharmacists’ motivation to recommend the products in drugstores, another key aspect of Normaderm's success on the market. Thank you for everything and I'm looking forward to even 'brighter' events" |
| Vichy Brand Manager, Active Cosmetic Romania |
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