Volvo Trucks
Volvo Trucks – Opening Events for the new centers in Brasov, Pitesti and Bacau
| Location: Volvo Trucks Centers in Brasov, Pitesti and Bacau |
| Date: May – June 2009 |
| Assignment: Design an umbrella concept for the inaugural events of the new Volvo Trucks Centers. |
| Objective: Offer a memorable experience to clients, prospects, press and local authorities that helps differentiate Volvo Trucks from the competition during recession times. |
| Concept: The event concept needed to integrate 2 different key messages: mark the new service center opening and emphasize the cost cutting and efficiency solutions program – Fuelwatch. |
Results:
"... a team of wonderful people that is a pleasure to work with." |
| Irina Marcov, Marketing Manager, Volvo Trucks Romania |
