02 PROJECTS
18/09/2010 Decore Launch (2002)
Sep 182010
Wella Decore Launch (2002)
Brief
Launch Decore, the new Wella hair color with almond extracts, and communicate the product’s benefits: harmony and equilibrium between hair coloring and care.
Results
‘The Wella Decoré launch event was impressive and the emotions transferred to the attendees will surely linger in their memory for a long time. The implementation was also exceptional. We’ve reached our objectives.’ – Marketing Director, Wella Consumer Division
