02 PROJECTS
18/09/2010 Opening (2008)
Sep 182010
The Light Cinema Opening (2008)
Objective
Generate awareness for the newly launched cinema brand amongst the targeted audience and position the cinema as the most attractive new venue in town.
Activation
High class brand experience designed to entice interest in the brand new cinema and surprise the audience. Startling performance by Incognito Artists, London based swing and light opera singers and great brand movie to go with it.
Results
‘Thank you for your time, enthusiasm and dedication last night! Once again, thank you.’ – Operations Manager, The Light Cinema
