TOYOTA Showroom Inauguration (2006)

Objectives
Roll out and position the brand new Toyota Showroom & Service highlighting the company’s vision, values and competitive advantages through a live communication event addressed to the brand’s officials, partners, dealers, clients and prospects, journalists and VIPs.

Activation
Unconventional décor designed to underline the futurist design of the location (red carpet branded as a high-way, large theatrical gong, customized milestones) and cutting-edge brand experience staged to convey the brand values under the ‘Toyota Dimension’ concept.

Results
• Increased brand image visibility and sales potential
• Good media coverage

‘We have accomplished together a very successful event. The collaboration with you meant many learning points for us.” – Marketing Director, Toyota Balkans