02 PROJECTS
18/09/2010 Launch (2003)
Sep 182010
TOYOTA Land Cruiser Launch (2003)
Brief
Launch Toyota Land Cruiser new Toyota Land Cruiser on the Romanian market and reinforce the powerful statement conveyed through the ATL campaign – that of a legend.
Activation
An initiation ceremony in the Land Cruiser legend of invincibility.
Results
‘Congratulations on the great Land Cruiser launch! It was a top class event with an outstanding concept and a truly excellent execution, which set a very high standard for the Toyota presence on the local market. I am positive it will remain an unforgettable experience.’ – Regional Marketing Manager, Toyota Balkans
