Fiat 500 Cabaret Concept Launch (2008)

Challenge
Design an integrated marketing solution to address 3 complex business issues:
• Location and club operator scouting for the first Fiat 500 Club in the world
• Concept and implementation of the club opening event
• Official presentation of the new Fiat 500 on the local market

Objective
Influence a sophisticated, difficult to impress audience made of trendsetters, opinion leaders, VIPs.

Activation
One of a kind brand experience capitalizing on the brand’s values and the product’s unique attributes.

Results
• 90% VIP attendance rate
• Significant WOM (word of mouth)
• Positive press feedback

‘Thank you for this invitation. Everything was great! To as many events of this kind as possible!’ – Guest, Business Man

‘Congratulations for this event! We really enjoyed it.’ – Guest, Business Man

‘You managed to exceed my expectations.’ – Marketing Manager, Fiat