Disney Channel Be A Disney Channel Star TV Show Production (2009)

Challenge
Produce the 1st Romanian Disney Channel TV show, based on a national singing talent competition for 7-16 y.o. girls and boys.

Activation
• National audition road show in 5 main cities
• Finalists’ boot camp preparation for final competition
• Production & coordination of final show – concept, stage design, directing, logistics
• Concept and production of brand environment elements to enhance the TV set and engage the audience

Results
• #1 TV program in the target audience on the broadcasting day
• 500+ kids participating in the competition
• 200+ kids attending the final show
• 6 promos and one 24 min. final show edits