Altex Megastore Opening (2005)

Brief
Live communication strategy of the brand’s values: family, comfort, emotion and performance.

Context
Complex target audience including all age, education and income categories.

Activation
Focus on joy as a result of personal comfort to communicate the brand messages under ‘The days of joy’ unifying umbrella concept.

Result
• 14 opening events in Bacau, Barlad, Bucharest, Targoviste, Botosani, Calarasi, Dej, Pascani, Ploiesti, Roman, Suceava, Zalau, Tecuci, Brasov

‘A concept perfectly adapted to the brand values, which has truly made the difference. Thank you!’ – PR Manager, Altex