LG Electronics Air Conditioning Dealers' Meeting (2009)

Challenge
Create an exclusive brand experience to inform and reward LG Electronics industrial air conditioning dealers.

Activation
Original infotainment solution focused on the LG brand fi rst competitive advantage: the unique harmony between stylish design & advanced technology.

Results
• Instant increase of sale orders placed by dealers
• Event recorded as excellence case study at LG Electronics group level
• Overwhelmingly positive post-event feedback from dealers

'Thank you very much for the impeccable organization of the event and your professionalism. Our phones keep ringing for orders since we returned to work… We really did not expect to reach such level of return.’ – Ibolya Beres, Marketing Manager, Air Conditioning & Home Appliances, LG Electronics Romania