For the launch of the new limited edition bottle, Absolut Glimmer, the creative-shop Gringo, from Brazil, went for an experiential approach. To convey the … Read More
02 BLOG
11/07/2011 Experiential Marketing, Written with Light
Jul 112011
08/07/2011 Augmented Art, Global Marketing
Jul 082011
Beck’s has launched the world’s largest “global cultural commissioning project”, a highly innovative marketing campaign involving solely augmented-reality enabled works. How does that work?
As … Read More
01/07/2011 Film Craft at its Best
Jul 012011
Here’s the winner of the Film Craft Grand Prix at the Cannes Lions International Festival of Creativity – crowned “not for one particular aspect of … Read More
25/06/2011 The Music Never Stops
Jun 252011
Remember the classical stop motion animations? Think balloons instead of pieces of paper and you’ll get the picture on how this video innovates the old … Read More
21/06/2011 Vivid Sydney
Jun 212011
“At Vivid Sydney, creativity changes everything. There is nothing more thrilling than seeing the Sydney Opera House transformed into a canvas of bright colours and … Read More
17/06/2011 A Ticket of Hope
Jun 172011
When you buy a Lottery ticket, you are simply buying a dream. This is how DDB/Auckland approached the brief to impassion consumers to fall … Read More
12/06/2011 We Also Print on Paper...
Jun 122011
How would you react if, instead of receiving just another cool flyer from a printing company, you’d be offered a free pizza… with the topping … Read More
