Funky Business - Experience Design in Marketing & TV / Film

A man to carry on a successful business must have imagination. He must see things in a vision, a dream of the whole thing.
TOM HOPKINS
02 CONTENT

27/03/2014 A Football First

Posted by Pink Panther at 14:56
Mar 272014

Love Juventus Choreography

The world’s FIRST SOCIAL DRIVEN CHOREOGRAPHY belongs to leading football club Juventus. Through its innoviative initiative, Juventus gave its numerous fans the chance to get involved in pre-match rituals.
Fans of European football teams often go through extensively choreographed set pieces prior to kick off, generally involving songs and flag waving.
For the game against Inter Milan on 2 February fans could submit their own choreography ideas through a Facebook app, essentially creating a pattern that the fans in the stadium would recreate using coloured pieces of card.
More than 3,000 choreographies were submitted with a 16-year-old boy from Paris being the eventual winner.
There were also 13,500 tweets using the hashtag #LoveJu, some of which were displayed on the stadium’s big screen prior to the game.
Overall it was an innovative and spectacular way of rewarding overseas fans and encouraging them to get involved with the team’s social media feeds.

YouTube Preview Image

 

Leave a Comment

(required)

(required)

© 2013 Funky Business 26 Sf. Elefterie Street, Bucharest, District 5, phone: +40 748 011 578, +40 754 081 852, fax: +40 21 410 82 63, e-mail: funkybusiness@fb.ro
SC Funky Business SRL is registered as Personal Data Operator no. 17893, J40/5831/2002, CUI 14746516