In some way, title sequences are for the savvy movie goers what trailers are for the general audience. That is, a lasting first impression that captures the film’s essence in a stunningly creative way.

You’ll be amazed by the myriad of original techniques and striking perspectives movie makers use to seduce their audience at the very beginning of a movie’s screening. Presentation video by Ian Albinson, for the SXSW “Excellence in Title Design” competition screening.

Now visit artofthetitle.com, a compendium of film and television title design from around the world where you’re sure to find the opening title design of your favorite movies and relish their essence.