Funky Business - Experience Design in Marketing & TV / Film

Creativity requires the courage to let go of certainties.
Nov 052013

coca cola small world machines
Last spring Coca Cola’s “Small World Machines” campaign aimed to bring some connection between two countries at war with each other: India & Pakistan. YouTube Preview Image Part of the brand’s Open Happiness project, the campaign featured vending machines that were installed at a shopping mall each in Lahore and New Delhi. People on either side were invited to ‘Make a friend in Pakistan’ (New Delhi) and ‘Make a friend in India’, to share a Coca-Cola. The ‘Small World Machines’ provided a live communications portal linking people through a 3D touchscreen and asking them to complete a friendly task together like – wave, touch hands, draw a peace sign or dance – before the machine dispensed a can of Coca-Cola. “What this project did was connect people who are not exposed to each other on a daily basis, enabling the common man in Lahore to see and interact with the common man in Delhi. It’s a small step we hope will signal what’s possible,” added Saad Pall, assistant brand manager, Coca-Cola Pakistan.

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