05/11/2013 Coca Cola "Small World Machines" Campaign
Last spring Coca Cola’s “Small World Machines” campaign aimed to bring some connection between two countries at war with each other: India & Pakistan. 
Part of the brand’s Open Happiness project, the campaign featured vending machines that were installed at a shopping mall each in Lahore and New Delhi. People on either side were invited to ‘Make a friend in Pakistan’ (New Delhi) and ‘Make a friend in India’, to share a Coca-Cola. The ‘Small World Machines’ provided a live communications portal linking people through a 3D touchscreen and asking them to complete a friendly task together like – wave, touch hands, draw a peace sign or dance – before the machine dispensed a can of Coca-Cola. “What this project did was connect people who are not exposed to each other on a daily basis, enabling the common man in Lahore to see and interact with the common man in Delhi. It’s a small step we hope will signal what’s possible,” added Saad Pall, assistant brand manager, Coca-Cola Pakistan.
