Funky Business - Experience Design in Marketing & TV / Film

What comes from the heart goes to the heart
SAMUEL TAYLOR COLERIDGE
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01/04/2011 Concert Milk / The Taste of Music

Posted by Funky Business at 17:56
Apr 012011

Got an unconventional idea to make classical music attractive to new kinds of audiences? Try beating this one: a special line of milk produced by cows that have been listening to classical music. Why? Because it gets more coverage than traditional advertising and tastes so good!

True story, one that really worked for the Concert Hall in Dortmund, Germany:
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by agency Jung von Matt

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