Funky Business - Experience Design in Marketing & TV / Film

Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it.
Jul 112011

For the launch of the new limited edition bottle, Absolut Glimmer, the creative-shop Gringo, from Brazil, went for an experiential approach. To convey the product as an exceptional present, they invited users to tweet about what makes a present exceptional and then transformed their words into art, in real time.

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And that’s how the brand’s followers and friends became co-creators of a whole collection of brand values

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