For the past 50 years, the World Wide Fund for Nature (WWF) has put a great deal of effort and creative inspiration into halting and reversing the destruction of our environment. Their vision about the inherent connection between man and nature is so wonderfully executed in this new spot by WWF…

From the use of camera to the choreography and camera work, the simple idea behind this spot is smartly put into each image. The same idea is equally artistically reflected, from a whole different perspective, in this other spot by WWF:

And there’s more to these two beautifully executed spots. Go to Myworld.panda.org and help create an unique map of global awareness that grows every time a new user takes a journey. This surprisingly well executed online experience is also part of the Fund’s 50th anniversary.

With your help we can make this a living, breathing record of global support for these issues and continue the change. Connect with the wider world and together we can change things for the better. This is WWF’s message to each of us.