Funky Business - Experience Design in Marketing & TV / Film

Creativity requires the courage to let go of certainties.
ERICH FROMM
02 CONTENT

16/02/2011 IKEA Cats *Happy Inside*

Posted by Funky Business at 13:45
Feb 162011

Brilliant idea and staging of a touching experiment. Not to mention the inborn talent of the 100 characters… Talking about brands trying to put themselves in the shoes of their customers. This time, with a twist.

the video ad
YouTube Preview Image
the making-of video

YouTube Preview Image by Mother London



Want more? See the dedicated CAT-alogue.

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