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08/11/2011 The Kinect Effect: Innovation

Posted by Funky Business at 01:22
Nov 082011

Kinect, the movement detector for Xbox, was built to to revolutionize the way people play games and how they experience entertainment. But along the way, Kinect started to be used in ways its developers never imagined. From helping children with autism, to helping doctors in the operating room, people are taking Kinect beyond games. And that’s been called the Kinect Effect.

“What is really exciting to see is how Kinect has inspired people to create and innovate. We call all that organic activity the “Kinect Effect” and (the global campaign) is a video that we produced to share some of those stories to shine a spotlight on what is possible with Kinect, beyond games and entertainment.” Rob Matthews, head of global consumer marketing at Microsoft’s interactive entertainment division.

See the future possibilities of Kinect that go beyond the expected, into truly surprising things that people around the world are beginning to imagine:
YouTube Preview Image

Now that’s what we call innovation. The amazing thing is that these visionary depictions are based on true facts. See for yourself how therapists at Lakeside Center for Autism are integrating Kinect’s full body play technology into their therapy sessions, or how rehabilitation therapists are making Kinect an important part of the rehabilitation process for stroke and other brain injury patients at Royal Berkshire Hospital: Xbox.com/Kinect-Effect.

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