Funky Business - Experience Design in Marketing & TV / Film

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SAMUEL TAYLOR COLERIDGE
02 BLOG

18/12/2011 A Wonderful World Captured on Video

Posted by Funky Business at 00:26
Dec 182011

Advertising agency RKCR/Y&R had the challenge to produce a trail that explicitly showcased the phenomenal content the BBC brings and to implicitly pay homage to the legend that is Sir David Attenborough, Britain’s best-known natural history film-maker.

Last week, with the final episode of Frozen Planet, came David Attenborough’s final appearance on the BBC. To commemorate this milestone, a stunning bespoke 2 minute trail aired immediately after the final episode. For those of us who missed the one off chance to see the video on TV, there’s YouTube :).

Enjoy splendid footage of wildlife edited in style and voiced over by Attenborough reading lines from “What a Wonderful World”. It’s sure to shed a new light on your day…

YouTube Preview Image

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