Funky Business - Experience Design in Marketing & TV / Film

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08/12/2011 Art Goes Well with Wine

Posted by Funky Business at 01:02
Dec 082011

Art, as wine, is a matter of taste. To better emphasize the link between the two, the Argentinian brand Navarro Correas positiones itself as a wine created by artists. In the midst of this approach, an innovative marketing installation is born.

The centerpiece: an interactive billboard with 1000 acrylic cells waiting to be filled with 6 different shades of wine by an automated robotic mechanism activated through text messages sent by passers-by. Yes, they were the first to think of such thing 🙂
YouTube Preview ImageHave you recognized the figure recreated in the end? It’s Van Gogh’s self portrait.
A subtle, yet powerful branding idea.

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