London International Awards: 26 Years Celebrating the Power of Ideas | Funky Business

Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it.

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01 US

Introduction

Imagine all possible manifestations of the 7 arts combined with an incredible number of disciplines revolving around the design of an experience. If what you have in mind is a colorful, tri-dimensional, 360° image, then we’re looking at the same picture. It’s the one we draw with every engaging project we create for our clients resulting in customer awareness, industry recognition and measurable results.

Who are we

We are a leading experience design company founded in 2001, headquartered in Bucharest, Romania, and activating in both the marketing and TV&film arenas.

Our team has been involved in designing and producing numerous experiences for a wide range of brands and audiences.

Making emotional, intellectual and physical connections with key audiences and targets is what we truly enjoy doing. We believe it is the depth of our approach as well as our sincere and strong commitment for innovation and excellence that gives us real influence and turns our experiences into compelling memories for our clients’ audiences. Quite often, challenging conventions has helped us exceed expectations.

Marketing Division

For more than 12 years of pioneering in experiential marketing, we’ve inspired innovation and designed brand experiences that have set the standard on the Romanian marketplace.

Based on our projects outstanding results (ROI indicators), our division positioning has shifted from an exclusive focus on live experiences to a more complex approach of integrated marketing campaigns tailored on our clients’ specific business needs.

TV & Film Division

When bringing to life creative visions for television, film and video, we aim to be at the leading edge of technology in our field. We are truly passionate about our work in this field, proud of the shows we produce and continuously striving to go above and beyond for every single project that leaves our gateways.

Our mission here is to contribute significantly to original, breakthrough, highly qualitative TV & film concepts offering the ultimate experience to our clients audiences.

Values

INNOVATION
BOLD THINKING
CREATIVITY
EXCELLENCE
EFFICIENCY
PASSION & FUN

Testimonials

See what our clients say about us here.

02 BLOG

19/11/2011 London International Awards: 26 Years Celebrating the Power of Ideas

Posted by Funky Business at 00:33

Nov 192011

“Winning a Grand LIA in this year’s Show is certainly something special. In this year’s judging, you had to be way above the mark for the jury to even consider granting a Gold. So imagine how much higher the bar is for the Grand LIA.” We take Barbara Levy’s word for it, as she is the President of London International Awards, the first international advertising event established in London in 1986.

So which were the ground-braking advertising works worthy of winning one of the 3 Grand LIAs awarded this week in London?

Crispin Porter + Bogusky won the Grand LIA and a Gold Statue in The NEW Category with the Small Business Saturday campaign for American Express OPEN.

JWT Shanghai won the Print Grand LIA and three Gold Statues in Print for their Heaven and Hell Samsonite Suitcase visual. Have a closer look to see all the amazing details…

Marshall Street Editors, London won the Grand LIA for TV/Cinema/Online Film – Technique for the Heineken ad The Entrance. They also won a Gold in TV/Cinema/Online Film – Editing for their work on The Entrance.

Of the 14,283 submissions, from 79 countries, less than four percent (3.6%) attained Shortlist status. Of those elite selections, only 0.4% won Gold Statues; 0.7% Silver Statues; 0.9% Bronze Statues and 1.5% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.

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04 FAVORITES

OUR PRESENTATION
FOR THE EUROPEAN CUSTOMER EXPERIENCE WORLD
LONDON 2010

Each year, UK is home to the EUROPEAN CUSTOMER EXPERIENCE WORLD, an international conference reuniting Europe’s customer service specialists. We were invited to join the panel speakers among representatives of companies such as Royal Bank of Scotland, Microsoft UK, British Gas, Volkswagen Group, Harley-Davidson Europe Ltd, Mercedes-Benz UK Ltd or Sony Europe.

Inspired from the well known chaos theory of quantum physics and revolving around the idea that all things in life are connected and interdependent, our presentation delved into the fabric of our reality attempting to explain how the micro influences the macro. In other words, we reinterpreted ‘the butterfly effect’ theory in the light of our field of expertise and put it forward as a metaphor for the customer experience complex system of contacts and exchanges. According to the attendees’ feedback, our presentation was most appreciated for its value, advocacy and experience – scoring 78% in value, 84% in advocacy and 52% in experience.

Highlights of our presentation available for download here

WE LIKE TO INSPIRE
THE YOUTH

Small contributions can sometimes make a lot of difference. See details here.

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