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“Winning a Grand LIA in this year’s Show is certainly something special. In this year’s judging, you had to be way above the mark for the jury to even consider granting a Gold. So imagine how much higher the bar is for the Grand LIA.” We take Barbara Levy’s word for it, as she is the President of London International Awards, the first international advertising event established in London in 1986.

So which were the ground-braking advertising works worthy of winning one of the 3 Grand LIAs awarded this week in London?

Crispin Porter + Bogusky won the Grand LIA and a Gold Statue in The NEW Category with the Small Business Saturday campaign for American Express OPEN.
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JWT Shanghai won the Print Grand LIA and three Gold Statues in Print for their Heaven and Hell Samsonite Suitcase visual. Have a closer look to see all the amazing details…

Marshall Street Editors
, London won the Grand LIA for TV/Cinema/Online Film – Technique for the Heineken ad The Entrance. They also won a Gold in TV/Cinema/Online Film – Editing for their work on The Entrance.
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Of the 14,283 submissions, from 79 countries, less than four percent (3.6%) attained Shortlist status. Of those elite selections, only 0.4% won Gold Statues; 0.7% Silver Statues; 0.9% Bronze Statues and 1.5% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.

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