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Get a glimpse on the results of our latest work and our new, exciting corporate entertainment department! |
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Find out why experiential marketing is expected to rise even in times of deep economic crisis and why it is, by far, our favorite |
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Take example on how to make "expressions", not just impressions, from the US elections campaign... |
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Get useful info from our new topic "What we like in this town" - if you are a gourmand, check this one out! |
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A concept that generated instant positive feedbacks from bank customers and employees as well as passers-by:
"Great! We like it very much!" (Brand & Communication Manager, Millennium Bank). |
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FB has made its own contribution to the newly elected American president's campaign. We organized an event for the Romanian-Americans and helped to raise awareness about the current critical issues and the solutions proposed by the democrat leader.
"I really loved this event, the atmosphere was great." (American guest)
Here you can find out more about the event. |
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A small example of how a correct strategy and a creative idea can blend together in a surprising and memorable experience that tripled our client's daily target sales.
"You really feel like you are in Provence!" (guest - Italian)
"Are the artists from South of France?" (audience)
View here a video of the event. |
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| FB was approached and selected by Euronews- based on credentials, client portfolio and presentation- to be part of their International Business Guide. Their site has close to 47,500 visits per day. You may now find us here as well. |
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We strive to provide our clients with fresh, innovative, true value for money talents in corporate entertainment. Based on our extensive research and experience in the field of experiential marketing - more than 11 years - we are presently able to enlist a selection of some of the best performers from around the world.
You can view here some of the very talented artists we represent locally.
(Our complete artist selection is available upon specific request and brief.)
One of our favorite Christmas performers can be found here. |
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| Starting from November, Daniel Mocanu is the new Deputy Managing Director of Funky Business. With an experience of 8 years in management, Daniel has previously worked as Member of the Board, Economic Director and Business Consultant for companies such as Capra Nera by Deese of Switzerland, Klevek Company and General Confederation of Romanian Industrialists (UGIR). By joining our team, Daniel sets to increase the agency's performance and extend the services portfolio. |
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Now it's not the time to stop marketing. Or cut randomly...
It is rather the time for well targeted experiential marketing strategies.
And they are on the rise...
What EM means for experts around the world:
http://www.mycustomer.com/cgi-bin/item.cgi?id=133612
You think that was just theory, right ? Ok... Let's see some practice.
Let's say you are launching a product (a remake actually) with:
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a tiny budget... |
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a very demanding audience used to "luxury" treatments, very hard to impress |
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almost nothing to say about the new product (as in benefits)? |
As live events are really expensive, you may think a simple direct marketing campaign and some other boring ads may "save the face"?
Have a look at what Renault Clio thought and did to its blindfolded audience.
What we believe EM is:
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multi-sensorial marketing |
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speaking to an audience of relevant opinion leaders |
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producing experiences in both the real and virtual worlds |
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engaging the audience, using interactivity, getting feedbacks |
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building advocacy & emotional loyalty |
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out of the EM range, live events address the most senses -
including the most memorable one: the olfactory sense |
Which is basically the same as saying: monologues are past. Conventional mass marketing campaigns that consist in putting forward releases, TV, press, radio ads etc. with no regards to their relevance for the audience or the feedback they receive are being replaced as we speak. Romania will make no exception. |
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As a blogger said recently: the more activated we are by a piece of marketing (impression) the more likely we are to send it on, blog about it, reply to it or even transform it (expression). Obviously the best marketing creates considerable word of mouth and sometimes - depending on its subject - becomes pervasive.
The 08 US election campaign is an example of such a masterpiece: a campaign based on many expressions and endless interpretations from its audience... Americans -but not just them- were invaded with people references to the subject- some funny, some dissecting the candidates, varying from elaborate Flash pop ups to podcasts, blogs, Twitter, YouTube videos, emails, funny jokes to scare off your friends and so on. Almost all were real mixtures between pop culture and election information and apparently there was no such a precedent -not even in America- when an election became such an experience for a wide audience...
A relevant example. |
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A study conducted this year by the EM Forum, shows that most marketers consider that the most significant result of experiential marketing is the engagement of consumers.
Making the best of the time a customer spends with your brand / company is the key to inspiring trust and this is achievable through brand experiences. As recent studies show, only one simple positive brand experience can actually inspire more than 46 conversations on average about that particular brand. |
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Patterns are certainly different between the Latin culture and the other ones - Anglo- American, Germanic, Nordic etc- and as a marketer there is no way you will produce a good marketing piece unless you are very aware of them.
According to a recent survey, Experiential Marketing is the No 1 way to influence Latinos. Yes, it is a survey based on US born Hispanic consumers but the findings are quite close to our own local 8 years experience with Romanian "Latinos" :). The cliché of the "emotional blood" appears to be obvious once again:
We invite you to read this article. |
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This month it's all about... food! As a clever man put it, "McDonald's in Tokyo is the worst revenge for Pearl Harbor", we've decided to share with you some of our favorite sophisticated, cost effective, healthy and original food suppliers in town:
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f&b (Food and Beverages Catering) is a new-in-town, committed-to-impress catering firm with an emphasis on healthy, good tasting AND good-looking food. Their experts have been trained internationally and their 5* standards for delivering quality are simply impressive. If you want true value for money at your next event, f&b is your company! |
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We also like very much the affordable & fast-delivered sushi from Sushi Mania. |
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As well as the fresh organic meals from Finesse Catering. |
Check them out and bon appétit! |
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