Funky Business - Experience Design in Marketing & TV / Film

What comes from the heart goes to the heart
Jul 112011

For the launch of the new limited edition bottle, Absolut Glimmer, the creative-shop Gringo, from Brazil, went for an experiential approach. To convey the product as an exceptional present, they invited users to tweet about what makes a present exceptional and then transformed their words into art, in real time.

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And that’s how the brand’s followers and friends became co-creators of a whole collection of brand values

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