02 CONTENT
15/03/2013 Nice "chills" from Carlsberg
Mar 152013
Did you ever question the level of loyalty and reliability of your best friends?
In a truly urgent and dangerous situation, are you sure they’ll come to your rescue?
“Probably the best beer in the world” came up with a marketing idea to promote itself while managing to help people put strong friendship bonds to a test.
The promo is quite good and catchy although the ‘put real people in fake situations’ technique is far from novelty.
Remember Heineken’s 2010 Champion’s League prank?
