Funky Business - Experience Design in Marketing & TV / Film

What comes from the heart goes to the heart
SAMUEL TAYLOR COLERIDGE
02 CONTENT

15/03/2013 Nice "chills" from Carlsberg

Posted by Pink Panther at 22:29
Mar 152013

Did you ever question the level of loyalty and reliability of your best friends?

In a truly urgent and dangerous situation, are you sure they’ll come to your rescue?
“Probably the best beer in the world” came up with a marketing idea to promote itself while managing to help people put strong friendship bonds to a test.

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The promo is quite good and catchy although the ‘put real people in fake situations’ technique is far from novelty.
Remember Heineken’s 2010 Champion’s League prank?

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