01/08/2013 Volvo Launch Event
Funky Business was commissioned by the Volvo Trucks company to launch the new FH Truck through a series of events in some of the most important cities in Romania.
Aside from the new product, we also had to mark the company’s 10th anniversary and the launch of the new Bucharest-based headquarters.
We came up with an emotional, custom-made concept to suit the product and comprise all the brand’s messages: “State Of The Art Efficiency”.
Then we made sure we’d get these messages across through all means possible, from brand movies, VJing, VFX, music, light & venue design to brand experience. The main act was bought all the way from Zambia as a national premiere and tailored to showcase the perfect harmony between art and technology.
For a short summary of the event, enjoy the video below:
