02 PROJECTS
18/09/2010 L’Occitane Store Opening Timisoara (2008)
Sep 182010
A&D Pharma L’Occitane Store Opening Timisoara (2008)
Objectives
• Spotlight the new store location & increase the brand’s visibility
• Generate brand awareness and positive word of mouth
Challenge
Low budget and lack of any other promotion channels (ATL, PR etc.) to convey the store opening news to a mass audience.
Results
• Sales target exceeded by 300% on the launch day
• Many people attracted inside the store and emotionally engaged with the brand through a surprising sensorial experience
Testimonial
‘Nothing similar was ever organized in Timisoara! Congratulations!’ – Passer-by
