Funky Business - Experience Design in Marketing & TV / Film

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TOM HOPKINS
02 PROJECTS

18/01/2012 ARTI Be a Young Entrepreneur

Posted by Funky Business at 03:50
Jan 182012
ARTI “Be a young entrepreneur” integrated campaign (2011-2013)

Background
Funky Business was subcontracted to design and implement an integrated campaign, throughout a period of 1½ years, promoting Romanian entrepreneurship through the courses “Be A Young Entrepreneur”, addressed to people aged 18 to 35.

Challenge
Achieve a specific target of entries for the courses.

Results
93% of the target was achieved in the first month of the campaign. Our strategy was based on creative elements, which triggered a high interest from our young target; the right media mix- TV, radio, press, online- as well as a partnership with the MediaPro group.

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