02 PROJECTS
18/01/2012 ARTI Be a Young Entrepreneur
Jan 182012
ARTI “Be a young entrepreneur” integrated campaign (2011-2013)
Background
Funky Business was subcontracted to design and implement an integrated campaign, throughout a period of 1½ years, promoting Romanian entrepreneurship through the courses “Be A Young Entrepreneur”, addressed to people aged 18 to 35.
Challenge
Achieve a specific target of entries for the courses.
Results
93% of the target was achieved in the first month of the campaign. Our strategy was based on creative elements, which triggered a high interest from our young target; the right media mix- TV, radio, press, online- as well as a partnership with the MediaPro group.
