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A man to carry on a successful business must have imagination. He must see things in a vision, a dream of the whole thing.

18/01/2012 ARTI Be a Young Entrepreneur

Posted by Funky Business at 03:50
Jan 182012
ARTI “Be a young entrepreneur” integrated campaign (2011-2013)

Funky Business was subcontracted to design and implement an integrated campaign, throughout a period of 1½ years, promoting Romanian entrepreneurship through the courses “Be A Young Entrepreneur”, addressed to people aged 18 to 35.

Achieve a specific target of entries for the courses.

93% of the target was achieved in the first month of the campaign. Our strategy was based on creative elements, which triggered a high interest from our young target; the right media mix- TV, radio, press, online- as well as a partnership with the MediaPro group.

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