02 PROJECTS
18/09/2010 Coilprofil (2007)
Sep 182010
Coilprofil Launch Event (2007)
Brief
Launch a new production line of thermo isolating panels through a memorable brand experience centered on ‘the art of protection’ as highlighter for the product’s attributes.
Objective
Increase brand awareness among both consumers and mass media.
Activation
Unconventional brand environment carrying forth the new products’ attributes and setting the scene for a surprising brand experience under the concept ‘Protection. The 8th art.’
