LG Electronics ‘Cat costa linistea?’ Integrated Marketing Communications Campaign (2009)

Challenge
Raise customer awareness and increase the demand for LG Inverter Direct Drive washing machines, with minimum investment.

Activation
Integrated marketing communications campaign, capitalizing on 2 main directions: in-store product demonstrations & online marketing.

Results
• 73% sell-out exceed
• 100% market share increase
• ~1,200 demonstrations attendees in 16 days
•300+ Facebook fans & 6,000 page views in 1 month

‘Thank you for the professionalism, enormous effort called for the implementation of this campaign, the quality of the promoters, your proactive, problem-solving attitude, creativity, quality of the concept & layouts, truly perfect management of the PR actions and online activities. The campaign had great results and the market feedback is very encouraging. Our sales have exceeded the amount estimated by 73%.’ – Marketing Manager, Air Conditioning & Home Appliances, LG Electronics Romania