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02 PROJECTS

18/09/2010 Teasing Campaign (2010)

Posted by Funky Business at 10:00
Sep 182010
LG Electronics Teasing Campaign (2010)


Objectives

• Increase sellout through an improved in store and online communication of the LG No Frost technology
• Incite emotional bonding with the products while at the same time stressing the well-advised benefits of the No Frost technology

Activation
Teasing activations to entice interest for LG Cooling products, raise awareness regarding the genuine differentiators of LG No Frost technology & generate customer demand.

Results
• Considerable number of prospects attracted in store by the POPs and invited to take action and discover ‘the reasons for loving the LG fridge’
• 10,000 product brochures distributed in less than a week
• Sales increase reported by local dealers

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