LG Electronics Teasing Campaign (2010)

Objectives
• Increase sellout through an improved in store and online communication of the LG No Frost technology
• Incite emotional bonding with the products while at the same time stressing the well-advised benefits of the No Frost technology

Activation
Teasing activations to entice interest for LG Cooling products, raise awareness regarding the genuine differentiators of LG No Frost technology & generate customer demand.

Results
• Considerable number of prospects attracted in store by the POPs and invited to take action and discover ‘the reasons for loving the LG fridge’
• 10,000 product brochures distributed in less than a week
• Sales increase reported by local dealers