Volvo Trucks Opening Events (2009)

Challenge
Identify a unitary concept to coherently address 3 different objectives:
• Inaugurate 3 service centers
• Communicate a new fuel consumption saving program
• Boost customers’ morale in times of economic downturn

Activation
Highly emotional brand experience built around the concept of ‘pure efficiency’ inspired by nature and expressed through a complex mix of artistic means.

Results
• 3 inaugural events with different configurations implemented in 6 weeks (Brasov, Pitesti, Bacau)
• Exquisite brand experience transferred to 300+ attendees
• Significant PR coverage in specialized media (truck magazines)

‘I really appreciate the opportunity to have met Funky Business. We’ve worked together as a team, shared ideas and intensely debated opinions in search of solutions to make these projects greater. And we’ve accomplished that! It is a team of wonderful people that it’s a pleasure to work with.’ – Marketing Manager, Volvo Trucks Romania