For the past 50 years, the World Wide Fund for Nature (WWF) has put a great deal of effort and creative inspiration into halting and reversing the destruction of our environment. Their vision about the inherent connection between man and nature is so wonderfully executed in this new spot by WWF…
OUR PRESENTATION
FOR THE EUROPEAN CUSTOMER EXPERIENCE WORLD
LONDON 2010
Each year, UK is home to the EUROPEAN CUSTOMER EXPERIENCE WORLD, an international conference reuniting Europe’s customer service specialists. We were invited to join the panel speakers among representatives of companies such as Royal Bank of Scotland, Microsoft UK, British Gas, Volkswagen Group, Harley-Davidson Europe Ltd, Mercedes-Benz UK Ltd or Sony Europe.
Inspired from the well known chaos theory of quantum physics and revolving around the idea that all things in life are connected and interdependent, our presentation delved into the fabric of our reality attempting to explain how the micro influences the macro. In other words, we reinterpreted ‘the butterfly effect’ theory in the light of our field of expertise and put it forward as a metaphor for the customer experience complex system of contacts and exchanges. According to the attendees’ feedback, our presentation was most appreciated for its value, advocacy and experience – scoring 78% in value, 84% in advocacy and 52% in experience.
Highlights of our presentation available for download here
