The Kinect Effect: Innovation | Funky Business

A man to carry on a successful business must have imagination. He must see things in a vision, a dream of the whole thing.

TOM HOPKINS

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01 US

Introduction

Imagine all possible manifestations of the 7 arts combined with an incredible number of disciplines revolving around the design of an experience. If what you have in mind is a colorful, tri-dimensional, 360° image, then we’re looking at the same picture. It’s the one we draw with every engaging project we create for our clients resulting in customer awareness, industry recognition and measurable results.

Who are we

We are a leading experience design company founded in 2001, headquartered in Bucharest, Romania, and activating in both the marketing and TV&film arenas.

Our team has been involved in designing and producing numerous experiences for a wide range of brands and audiences.

Making emotional, intellectual and physical connections with key audiences and targets is what we truly enjoy doing. We believe it is the depth of our approach as well as our sincere and strong commitment for innovation and excellence that gives us real influence and turns our experiences into compelling memories for our clients’ audiences. Quite often, challenging conventions has helped us exceed expectations.

Marketing Division

For more than 12 years of pioneering in experiential marketing, we’ve inspired innovation and designed brand experiences that have set the standard on the Romanian marketplace.

Based on our projects outstanding results (ROI indicators), our division positioning has shifted from an exclusive focus on live experiences to a more complex approach of integrated marketing campaigns tailored on our clients’ specific business needs.

TV & Film Division

When bringing to life creative visions for television, film and video, we aim to be at the leading edge of technology in our field. We are truly passionate about our work in this field, proud of the shows we produce and continuously striving to go above and beyond for every single project that leaves our gateways.

Our mission here is to contribute significantly to original, breakthrough, highly qualitative TV & film concepts offering the ultimate experience to our clients audiences.

Values

INNOVATION
BOLD THINKING
CREATIVITY
EXCELLENCE
EFFICIENCY
PASSION & FUN

Testimonials

See what our clients say about us here.

02 BLOG

08/11/2011 The Kinect Effect: Innovation

Posted by Funky Business at 01:27

Nov 082011

Kinect, the movement detector for Xbox, was built to to revolutionize the way people play games and how they experience entertainment. But along the way, Kinect started to be used in ways its developers never imagined. From helping children with autism, to helping doctors in the operating room, people are taking Kinect beyond games. And that’s been called the Kinect Effect.

“What is really exciting to see is how Kinect has inspired people to create and innovate. We call all that organic activity the “Kinect Effect” and (the global campaign) is a video that we produced to share some of those stories to shine a spotlight on what is possible with Kinect, beyond games and entertainment.” Rob Matthews, head of global consumer marketing at Microsoft’s interactive entertainment division.

See the future possibilities of Kinect that go beyond the expected, into truly surprising things that people around the world are beginning to imagine:

Now that’s what we call innovation. The amazing thing is that these visionary depictions are based on true facts. See for yourself how therapists at Lakeside Center for Autism are integrating Kinect’s full body play technology into their therapy sessions, or how rehabilitation therapists are making Kinect an important part of the rehabilitation process for stroke and other brain injury patients at Royal Berkshire Hospital: Xbox.com/Kinect-Effect.

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04 FAVORITES

OUR PRESENTATION
FOR THE EUROPEAN CUSTOMER EXPERIENCE WORLD
LONDON 2010

Each year, UK is home to the EUROPEAN CUSTOMER EXPERIENCE WORLD, an international conference reuniting Europe’s customer service specialists. We were invited to join the panel speakers among representatives of companies such as Royal Bank of Scotland, Microsoft UK, British Gas, Volkswagen Group, Harley-Davidson Europe Ltd, Mercedes-Benz UK Ltd or Sony Europe.

Inspired from the well known chaos theory of quantum physics and revolving around the idea that all things in life are connected and interdependent, our presentation delved into the fabric of our reality attempting to explain how the micro influences the macro. In other words, we reinterpreted ‘the butterfly effect’ theory in the light of our field of expertise and put it forward as a metaphor for the customer experience complex system of contacts and exchanges. According to the attendees’ feedback, our presentation was most appreciated for its value, advocacy and experience – scoring 78% in value, 84% in advocacy and 52% in experience.

Highlights of our presentation available for download here

WE LIKE TO INSPIRE
THE YOUTH

Small contributions can sometimes make a lot of difference. See details here.

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