Funky Business - Experience Design in Marketing & TV / Film

A man to carry on a successful business must have imagination. He must see things in a vision, a dream of the whole thing.
TOM HOPKINS
02 CONTENT
Dec 292011

This is the real story of G. Rajendran, an artist from Southern India who used the web to bring the dying art of “Tanjore” paintings back to life and became a successful businessman in the process…

And it’s also Google’s superb video storytelling style, lending some valuable insight to all the aspiring entrepreneurs out there:
YouTube Preview Image

“The whole idea behind all the ads for Google Chrome is to bring out true stories from the life of people who have used internet wonderfully and capitalised on the opportunities it has to offer. We went through a lot of such stories and finally decided to go with G Rajendran’s because not only did he revive an art form online, he emerged as a fine businessman at the end of it” Russell Barrett, executive creative director, BBH India.

*www.tanjoreoviyam.com, the website created in the video ad, is an active link which users can actually visit to enjoy this ancient Indian art form.

Leave a Comment

(required)

(required)

© 2013 Funky Business 26 Sf. Elefterie Street, Bucharest, District 5, phone: +40 748 011 578, +40 754 081 852, fax: +40 21 410 82 63, e-mail: funkybusiness@fb.ro
SC Funky Business SRL is registered as Personal Data Operator no. 17893, J40/5831/2002, CUI 14746516