Funky Business - Experience Design in Marketing & TV / Film

A man to carry on a successful business must have imagination. He must see things in a vision, a dream of the whole thing.
TOM HOPKINS
02 CONTENT
Jul 252011

Design. It’s in our DNA. It’s why we believe that a boldly designed car deserves a boldly designed world. A world that lives up to the same philosophy of uncompromising craftsmanship and innovation that defines our cars. So we launched the Audi Design Project: Progress on Powell Street. An urban design initiative inspired by the all-new Audi A7, with the mission to re-imagine the world beyond our cars. We took two of the most storied and overcrowded blocks in San Francisco, and set out to redefine the experienceAudi USA News.

It began with a simple notion that a boldly designed car, like the all-new Audi A7, deserved to drive in a more boldly designed world. Applying the brand’s approach to design and innovation beyond the Audi cars – is what followed. So the company partnered with the city of San Francisco and the Union Square Business Improvement District to transform two of the most popular blocks in the city and create a better pedestrian experience.

“For those of you who haven’t been following along, we invited renowned architect Walter Hood to design a space that was not only inspired by the Audi A7, but also used the same materials. The result is a space constructed almost entirely from aluminum, inspired by the Audi ASF® frame. The sculpting of the furniture recalls the car’s dynamic lines. Solar towers reflect our company’s strong commitment to efficient and sustainable design solutions by powering our signature LEDs, which have become streetlights. And finally, the high-speed Wi-Fi is something we’ve introduced in our cars as well. In the end, we hope people will experience and interact with Powell Street in a whole new way. It’s a fitting tribute to a city that shares our spirit of progress” Audi USA News.


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