What Will You Inspire? | Funky Business

Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it.

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01 US

Introduction

Imagine all possible manifestations of the 7 arts combined with an incredible number of disciplines revolving around the design of an experience. If what you have in mind is a colorful, tri-dimensional, 360° image, then we’re looking at the same picture. It’s the one we draw with every engaging project we create for our clients resulting in customer awareness, industry recognition and measurable results.

Who are we

We are a leading experience design company founded in 2001, headquartered in Bucharest, Romania, and activating in both the marketing and TV&film arenas.

Our team has been involved in designing and producing numerous experiences for a wide range of brands and audiences.

Making emotional, intellectual and physical connections with key audiences and targets is what we truly enjoy doing. We believe it is the depth of our approach as well as our sincere and strong commitment for innovation and excellence that gives us real influence and turns our experiences into compelling memories for our clients’ audiences. Quite often, challenging conventions has helped us exceed expectations.

Marketing Division

For more than 12 years of pioneering in experiential marketing, we’ve inspired innovation and designed brand experiences that have set the standard on the Romanian marketplace.

Based on our projects outstanding results (ROI indicators), our division positioning has shifted from an exclusive focus on live experiences to a more complex approach of integrated marketing campaigns tailored on our clients’ specific business needs.

TV & Film Division

When bringing to life creative visions for television, film and video, we aim to be at the leading edge of technology in our field. We are truly passionate about our work in this field, proud of the shows we produce and continuously striving to go above and beyond for every single project that leaves our gateways.

Our mission here is to contribute significantly to original, breakthrough, highly qualitative TV & film concepts offering the ultimate experience to our clients audiences.

Values

INNOVATION
BOLD THINKING
CREATIVITY
EXCELLENCE
EFFICIENCY
PASSION & FUN

Testimonials

See what our clients say about us here.

02 BLOG

30/05/2011 What Will You Inspire?

Posted by Funky Business at 11:26

May 302011

A Canon camera may be fully equipped to capture great photographs, but there’s still an option that cannot be incorporated into the device: imagination. In other words, “imagination is in the eyes of the camera holder”, and it is what matters most these days.

That’s why Canon partnered with Oscar winning director Ron Howard, who will select 8 most imaginative photos submitted by photographers from all over the world under the Project Imagin8tion photo contest – the first user-generated contest to inspire a Hollywood short movie.

It’s quite amazing how the brand sets the focus on their more passionate users in order to co-create with them. And what’s even more notable is their ability to capitalize on this – Ron Howard: I’m known as a narrative storyteller, so when Canon approached me to partner on the ‘Long Live Imagination’ campaign, I was moved by the opportunity to collaborate with the masses, tapping into consumers’ creativity and using their photos as building blocks to produce a film… I hope the project stimulates people’s imaginations whether they are an amateur photographer, a world traveler or a proud parent, and I hope what we create is meaningful.

The teaser:

There are 3 days left to submit photographs for the first 4 movie themes: setting, time, character and mood. Competition for the next four themes – relationship, goal, obstacle and the unknown – will be opened afterwards.

The even more inspiring behind-the-scenes:

Very much looking forward to see the end result… youtube.com/imagination.

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04 FAVORITES

OUR PRESENTATION
FOR THE EUROPEAN CUSTOMER EXPERIENCE WORLD
LONDON 2010

Each year, UK is home to the EUROPEAN CUSTOMER EXPERIENCE WORLD, an international conference reuniting Europe’s customer service specialists. We were invited to join the panel speakers among representatives of companies such as Royal Bank of Scotland, Microsoft UK, British Gas, Volkswagen Group, Harley-Davidson Europe Ltd, Mercedes-Benz UK Ltd or Sony Europe.

Inspired from the well known chaos theory of quantum physics and revolving around the idea that all things in life are connected and interdependent, our presentation delved into the fabric of our reality attempting to explain how the micro influences the macro. In other words, we reinterpreted ‘the butterfly effect’ theory in the light of our field of expertise and put it forward as a metaphor for the customer experience complex system of contacts and exchanges. According to the attendees’ feedback, our presentation was most appreciated for its value, advocacy and experience – scoring 78% in value, 84% in advocacy and 52% in experience.

Highlights of our presentation available for download here

WE LIKE TO INSPIRE
THE YOUTH

Small contributions can sometimes make a lot of difference. See details here.

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