Funky Business - Experience Design in Marketing & TV / Film

Creativity requires the courage to let go of certainties.
ERICH FROMM
02 CONTENT

17/06/2011 A Ticket of Hope

Posted by Funky Business at 14:36
Jun 172011

When you buy a Lottery ticket, you are simply buying a dream. This is how DDB/Auckland approached the brief to impassion consumers to fall back in love with the fantasy of winning and inspire them to believe in the power of a lucky Lottery ticket.

And oh how they’ve got that right with this impressively touching video, definitely worthy of a Film Lion at Cannes.

YouTube Preview Image

Leave a Comment

(required)

(required)

© 2013 Funky Business 26 Sf. Elefterie Street, Bucharest, District 5, phone: +40 748 011 578, +40 754 081 852, fax: +40 21 410 82 63, e-mail: funkybusiness@fb.ro
SC Funky Business SRL is registered as Personal Data Operator no. 17893, J40/5831/2002, CUI 14746516