Funky Business - Experience Design in Marketing & TV / Film

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17/06/2011 A Ticket of Hope

Posted by Funky Business at 14:36
Jun 172011

When you buy a Lottery ticket, you are simply buying a dream. This is how DDB/Auckland approached the brief to impassion consumers to fall back in love with the fantasy of winning and inspire them to believe in the power of a lucky Lottery ticket.

And oh how they’ve got that right with this impressively touching video, definitely worthy of a Film Lion at Cannes.

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