Experience travel is quite something to promote, so here’s how creativity worked for Contiki Tours when it came to advertising a new range of tours to South America: they developed a contest based on clues given by locals that tell the story of their place with the greatest authenticity, alluring potential customers to guess their exact location and win a trip there.

Meet Sherolin, Walter and Rodolfo, then go ahead and pin them if you can…

*Featured image used for information purposes only.