Funky Business - Experience Design in Marketing & TV / Film

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Sep 012011

This teaser video is a 100 year countdown to the opening of Westfield Stratford City – a shopping supercentre launching on September 13th in East London. The highly imaginative and well-executed film production charts a century of fashion, music and dance from London’s East End.

Featuring a couple dancing in different styles from the last 100 years and wearing no less than 60 different costumes, the short online film was created by The Viral Factory and directed by Jake Lunt. The soundtrack was commissioned from the Oscar nominated artist Tristin Norwell, who reinterpreted the same tune for each decade of the past 100 years, over 100 seconds…

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