Funky Business - Experience Design in Marketing & TV / Film

A man to carry on a successful business must have imagination. He must see things in a vision, a dream of the whole thing.
TOM HOPKINS
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24/05/2011 Being Henry, by Range Rover

Posted by Funky Business at 14:02
May 242011

The trend’s not that new: putting the consumer in the shoes of a character who experiences different endings of a story (remember Tippex?). But this one beats the playful YouTube movies of its kind, being (as they put it) an interactive action-love-fantasy-comedy-adventure about choices. All in one micro-site by Range Rover, taking the whole virtual experience to a new level.

See for yourself what is it about…
YouTube Preview Image

Then be sure to end up experiencing one or more of the 9 different story lines and 32 ending scenes, HERE.

*Featured image used for information purposes only.

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