02 CONTENT
25/08/2011 The Video Art of Brand Storytelling
Aug 252011
Innovative technology deserves no less than innovative advertising. And, sometimes, innovation may come from reinventing a classic, like the 60′ movie “How to Steal a Million”. It’s an approach that worked for BMW and lent a fresh perspective to the showing of the brand’s Vision ConnectedDrive features. A whole different thing than just pointing out the new technologies without the fun of storytelling. Not to mention the exquisite filmmaking technique…





