Funky Business - Experience Design in Marketing & TV / Film

A man to carry on a successful business must have imagination. He must see things in a vision, a dream of the whole thing.
TOM HOPKINS
02 CONTENT
Aug 252011

Innovative technology deserves no less than innovative advertising. And, sometimes, innovation may come from reinventing a classic, like the 60′ movie “How to Steal a Million”. It’s an approach that worked for BMW and lent a fresh perspective to the showing of the brand’s Vision ConnectedDrive features. A whole different thing than just pointing out the new technologies without the fun of storytelling. Not to mention the exquisite filmmaking technique

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